GNC specializes in health and nutrition related products, including vitamins, supplements, minerals, herbs, sports nutrition, and also energy products. It’s a company based in Harbin, China with an American office in Pennsylvania. In 1935, David Shakarian opened a small health food store, Lackzoom, in downtown Pittsburgh. Major expansion began in the 1960s. David Shakarian said the physical fitness movement, anxiety about smoking and the rapid growth of shopping centers brought success to his venture. In 2018, the Chinese state-owned Harbin Pharmaceutical Group agreed to acquire an approximately 40% stake in GNC. In June 2019, the company announced they would be shuttering 900 mall locations in 2020 due to slumping sales.
The certain nature of living well is always concerned to people. What else can we do to help people be in control of their health?
GNC helps people to build confidence and achieve a balanced life. I created a geometric shape within a triangle. Triangle stands for strength and power. The inner shape is pointing up that represents positivity.
We went through several rounds of logo sketches, explorations and refinements. Below are some examples of our logo sketches. To see more of our logo sketches, please refer to our Visual Development Guide for more information.
The website is a student project built for academic purposes.
It is not intended to represent or replace the original brand.